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Monday, May 20, 2013

Strong ratings for TV5 with Game 1 of Commissioner's Cup Finals


Game 1 of the Cebuana Lhullier PBA Commissioner's Cup Finals was a much-anticipated affair, with the Alaska Aces and Barangay Ginebra San Miguel looking to be named as champions after dispatching last year's finals participants during the PBA Semifinals.

The game ended in a 87-70 victory for Alaska, as they opened the game in front of 19,678 fans in the SMART-Araneta Coliseum with a 28-6 salvo. Eventual Best Import winner Robert Dozier scored 14 points and grabbed 22 rebounds, while reserve RJ Jazul led the team in scoring with 16. Dozier's counterpart in Ginebra, Vernon Macklin, led the team with 16.

Fans not at the Big Dome also managed to watch the game, as the "Live on 5" resulted into high ratings. Nielsen Media Research NUTAM data shows that Game 1 averaged almost 2.5 million viewers or an average audience shares of 18.4%. The apex of the coverage netted TV5 3 million viewers that generated a 26% viewership. The match was also simulcast on Aksyon TV as well streamed on Radyo5 92.3 News FM using the Radyo PBA feed of DZSR 918AM.

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