Gatorade launches White Lightning

Pepsico's Tony Atayde with the Gatorade Ambassadors Mika Reyes, Chris Banchero, and Alyssa Valdez

To commemorate its 50th anniversary, Gatorade has officially beefed up its roster with the launch of its latest variant, the orange-and-grapefruit-flavor based White Lightning.

To help with the launch, Gatorade enlisted a powerhouse lineup of ambassadors, namely volleybelles Alyssa Valdez and Mika Reyes, as well as noted ballers Jeron Teng and Chris Banchero.

Pepsico Philippines Marketing Manager for Hydration Tony Atayde says, “Coming from our 50th anniversary wherein we celebrated Gatorade's legacy of fueling local international sports' greatest moments, we now want to focus on empowering a new breed of athletes and game-changers.” He adds, “Alyssa, Mika, Chris, and Jeron are top athletes who know the value of working hard to stay in peak form and understand that games aren't won on the court but in the gym and practice venues. We're excited to see them inspire more people to pursue active lifestyles and understand the value of proper hydration.

With White Lightning, Gatorade aims to help one's path towards greatness. It believes that the road begins with relentless hard work, one without shortcuts. The key to winning on game day, whether that is either going on a long marathon or climbing a mountain peak, or even as simple as just feeling stronger overall, lies in just preparing yourself in the gym and constantly working to improve your game.

With this kind of hard work, it is important to have the proper hydration to be able to push forward and grow stronger, thus the entry of Gatorade, and with this latest product.

White Lightning is formulated by a combination of non-carbonated water (does not cause stomach discomfort), six percent carbohydrates (according to research is the optimal level in promoting absorption and providing energy to working muscles), electrolytes (for rapid rehydration), and minerals (helps prevent cramps).

Atayde adds, “You don't have to be a pro athlete to benefit from proper hydration. For as long as you move and you sweat, your body needs to be properly hydrated so you continue to work towards achieving your full potential. We're confident that our new variant and our new ambassadors will help reinforce that message.”