The NBA will have something special in store for its Chinese fans this coming Chinese New Year to usher in the Year of the Goat.
NBA China CEO David Shoemaker says, "the Chinese New Year is a time of joyful family reunion and provides an occasion for us to share in the festivities by delivering the excitement of the NBA right into the homes of our fans." He adds that the league "appreciates the support of the Chinese fans."
Kicking off the activities is a Season of Giving initiative involving NBA legend Gary Payton in Fujian province that took place last January 30. Payton unveiled a basketball court that the league donated to the school. He also had a traditional Chinese New Year meal with underprivileged students in Nanping, while also having conducting a basketball clinic with Special Olympics athletes in Shanghai. He also visited the children at the NBA Yao Basketball Club. In a separate move, the league will donate 1,600 Spalding basketballs to the different provinces, autonomous regions, and special administrative zones of China.
Starting on February 19, the NBA will have twenty match-ups televised on China Central Television (CCTV). China-based fans can also watch the games on Beijing TV, BesTV, Chongqing Satellite TV, Guangdong TV, LeTV, Sina, Tencent, Elta, Fox Taiwan, Taiwan Mobile, Videoland, and Now TV Hong Kong.
On social media, the NBA and its partners American Airlines and Mengniu will have marketing initiatives to engage fans on NBACNY.com as well as the league's official accounts on Sina Weibo, Tencent, and WeChat. Fans would have the chance to win special prizes through these interactions via the "virtual red envelopes."
In the United States, the league will have two major initiatives.
First, the Golden State Warriors and the Houston Rockets will have special edition uniforms to pay tribute to the Chinese culture. The Warriors will launch theirs in their game against the San Antonio Spurs on February 20, while it will be on February 21 for the Rockets in their game against the Toronto Raptors. The Raptors, Sacramento Kings, and the Washington Wizards will have events and activities relating to the holiday.
Second, the league will air a Chinese New Year-related commercial on February 20 during the Warriors-Spurs game on ESPN in the US. The same ad will be aired in the NBA's Chinese-related media platforms. Entitled "Surprise Door," it involves Jeremy Lin, James Harden, Stephen Curry, and Dwyane Wade paying a visit to a Chinese family to partake of the holiday and watch a NBA game together.
NBA China CEO David Shoemaker says, "the Chinese New Year is a time of joyful family reunion and provides an occasion for us to share in the festivities by delivering the excitement of the NBA right into the homes of our fans." He adds that the league "appreciates the support of the Chinese fans."
Kicking off the activities is a Season of Giving initiative involving NBA legend Gary Payton in Fujian province that took place last January 30. Payton unveiled a basketball court that the league donated to the school. He also had a traditional Chinese New Year meal with underprivileged students in Nanping, while also having conducting a basketball clinic with Special Olympics athletes in Shanghai. He also visited the children at the NBA Yao Basketball Club. In a separate move, the league will donate 1,600 Spalding basketballs to the different provinces, autonomous regions, and special administrative zones of China.
Starting on February 19, the NBA will have twenty match-ups televised on China Central Television (CCTV). China-based fans can also watch the games on Beijing TV, BesTV, Chongqing Satellite TV, Guangdong TV, LeTV, Sina, Tencent, Elta, Fox Taiwan, Taiwan Mobile, Videoland, and Now TV Hong Kong.
On social media, the NBA and its partners American Airlines and Mengniu will have marketing initiatives to engage fans on NBACNY.com as well as the league's official accounts on Sina Weibo, Tencent, and WeChat. Fans would have the chance to win special prizes through these interactions via the "virtual red envelopes."
In the United States, the league will have two major initiatives.
First, the Golden State Warriors and the Houston Rockets will have special edition uniforms to pay tribute to the Chinese culture. The Warriors will launch theirs in their game against the San Antonio Spurs on February 20, while it will be on February 21 for the Rockets in their game against the Toronto Raptors. The Raptors, Sacramento Kings, and the Washington Wizards will have events and activities relating to the holiday.
Second, the league will air a Chinese New Year-related commercial on February 20 during the Warriors-Spurs game on ESPN in the US. The same ad will be aired in the NBA's Chinese-related media platforms. Entitled "Surprise Door," it involves Jeremy Lin, James Harden, Stephen Curry, and Dwyane Wade paying a visit to a Chinese family to partake of the holiday and watch a NBA game together.
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