The NBA and the Royal Foundation announced on Monday that both sides will engage a partnership involving the league's NBA Cares program with the Foundation's United for Wildlife and Coach Core programs.
The partnership aims to raise awareness on the importance of international wildlife conservation, develop the next generation of conservation leaders, and grow the game of basketball. To highlight that partnership, Prince William and Dutchess Catherine (better known to everyone as Kate Middleton) attended the game between the Brooklyn Nets and the Cleveland Cavaliers at the Barclays Center on Tuesday.
For wildlife conservation, the league has previously teamed up with WildAid, producing ads like this one below.
With United for Wildlife, the league has named Serge Ibaka, Al Horford, and NBA legend Dikembe Mutombo as its ambassadors, joining the likes of David Beckham, Andy Murray, Lewis Hamilton, and NBA legend Yao Ming. Mutombo accompanied the Royal Couple at the Barclays Center during the game. As ambassadors, they will join Prince William to rally towards "a global movement for change and to preserve nature."
With Coach Core, the league will support the program in its initiative of helping the youth to develop the skills, experience, and confidence to become the next generation of inspirational coaches. In line with that, the NBA will provide logistical support and coaching experience. In addition, with the New York Knicks playing in London for the NBA Global Games against the Milwaukee Bucks next year at the O2 Arena, Carmelo Anthony will grace a Coach Core graduation event on January 14.
No comments:
Post a Comment