The Jr. NBA and Jr. WNBA All-Stars, as well as the Jr. NBA and Jr. WNBA Coach of the Year winners from the ASEAN region will have the chance to watch the best players in the world in action, as they have been rewarded with a trip to China and attend the 2014 NBA Global Games in Beijing, presented by ZTE.
The latest edition of the China Games features a preseason matchup between the Brooklyn Nets and the Sacramento Kings, and will take place at the MasterCard Center on October 15. It serves as the final game of the NBA Global Games in the preseason.
Ten boys and five girls out of at least two thousand participants from from Manila, Dagupan, Cebu, Iloilo, Puerto Princesa, and Surigao will join their counterparts from Indonesia, Malaysia, Thailand, and Vietnam in watching the game. This serves as the means for the Jr. NBA and Jr. WNBA programs to provide its top-performing participants with an enriching NBA experience. In addition to watching the game, the All-Stars will be playing in exhibitions against local basketball teams and have the chance to visit Beijing's historical landmarks.
Alaska Milk President and CEO Wilfred Steven Uytengsu shared that these fifteen athletes "are the embodiment of our aspirations to keep children in their winning form." He adds that the partnership with the NBA allows them to "holistically address a child's development, nourishment through the goodness of milk, coupled with encouragement through the power of basketball, for children to lead active, healthy lifestyles."
This is the seventh season of the tie-up between the NBA and Alaska Milk for the Jr. NBA program, which also serves as part of Alaska's efforts to improve children's health in the Philippines via nutrition and an active lifestyle through its "Nutrition. Action. Champion." initiative. From just 16 schools in 2007, the program now has a reach of more than 1,000 schools, touching base with over sixty thousand children, parents, and coaches. Given the success of the program, Alaska's mother company Royal FrieslandCampina has since extended the partnership to a multi-year deal and expanded the program into a regional initiative (Drink. Move. Be Strong) that encourages parents and children to drink a glass of milk and engage in one hour of outdoor sports daily.
Fans can visit the official event website at www.jrnba.asia/philippines and follow us on Facebook at www.facebook.com/jrnbaphilippines for more information on the Jr. NBA/Jr. WNBA program.
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